Martin Reimer, Doctoral Candidate
JAMES JACOBS SCHOLARSHIP AWARD
Sustainable Contract Training: A Grounded Theory for a
Successful Business Model
A shortage of skilled workers in the United States prohibits companies from competing effectively in the global marketplace. The purpose of this study was to assist community colleges and other institutions of higher education construct sustainable contract training business models to deliver quality workforce education. This study employed a mixed methodology approach to identify essential components needed for an institution of higher education to create a successful contract training business model by employing an interpretive, multiple case study approach to develop a grounded theory.
Traditionally, many adult and continuing education programs focused on offering a wide variety of programming to serve many diverse groups. With little competition and various federal and state funding sources, concepts like efficiency, fiscal sustainability and adaptability were not a major concern. Many institutions that are using these models are now having difficulties maintaining enrollment and profitability. The findings of this study highlighted that contract training programs need to create a sustainable business model built on three distinct key themes: leadership, adaptable and engaging learning, and partnerships.